Section: Sales Vacancy 1453

Post:Sr Analyst, Strategy & Analysis - 23443

Salary contractual

Requirements and conditions

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London

The announcement text:

New York Digitas USA

About Digitas

Founded in 1980, Digitas—one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world’s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people’s passions and create loyal, motivated relationships.

Our people are at the top of their industry — inspiring innovation, creativity and results. We`re artists, analysts, technologists, writers, and producers. We`re passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.

Strategy & Analysis Group
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:

· Discover new paths for growth by uncovering and developing new segments, products, and channels

· Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment

· Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities

· Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client

Responsibilities

Senior Analysts are exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media, Creative and Technology to help drive results for our clients. Your activities will include:

· Providing integrated marketing analytical solutions across customers and channels to improve client decision-making

· Conceptualizing and communicating strategic solutions

· Collaborating with clients to develop clear business and measurement objectives

· Applying various quantitative methods to analyze and interpret information from multiple data sources

· Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries

· Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements

Qualifications

· Our senior analysts are a diverse group of highly qualified people with various backgrounds, with and without rigorous analytic experience. They bring qualities such as intellectual curiosity, determination and creativity to our client work.

· We seek highly motivated individuals with a strong record of professional achievement.

· 2+ years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting

· Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience, MBA a plus

· Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI

· Experience in program measurement (online and/or offline), test design and financial modeling a plus

· Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management

· Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS, SPSS or other data manipulation tools a plus

Career Path

Analysts and senior analysts perform many similar tasks, but senior analysts have more responsibility over the project. Their work is often more complex and strategic. Most senior analysts remain in that role for 1-2 years before becoming managers.

Some senior analysts pursue a traditional career path within Digitas. The length of time in the senior analyst role will depend on educational background and prior experience. Others find that the senior analyst position has prepared them for new careers within marketing, consulting or other business ventures. Some of our senior analysts leave Digitas to pursue an advanced degree in business or management.

For more information, visit www.digitas.com

EOE

Location: Madison Square STA, NY

Compensation: Open

Principals only. Recruiters, please don`t contact this job poster.

Please, no phone calls about this job!

Please do not contact job poster about other services, products or commercial interests.

Contact information

Employer:

Компания "Эврика"

Email:

Dnbianco@NationalSecurities.com

Phone:

235-77-39,41, 8-067-507-59-89

Publication date: 2010-01-17 07:12:34

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Section: Sales Vacancy 1453

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